The Team

Marc Diana - Chief Executive Officer

Mr. Diana has utilized his extensive experience over the last decade in the interactive marketplace to launch LeadPoint.com. Mr. Diana most recently served in a business and corporate development capacity for eCompanies venture LowerMyBills.com. Mr. Diana also spent several years as Vice President of Business and Corporate Development for Innovent Group, an early stage investment and management company. He previously co-founded and served as President and board member for Broadband Studios, as well as led the formation of strategic alliances and the acquisition of new business relationships as the VP of Business Development at Media Revolution.

As an interactive expert, Mr. Diana has lent his expertise to a variety of industries including retail, travel, finance, media, manufacturing and the entertainment fields. He has assisted companies including Twentieth Century Fox, iXL, Mitsubishi, Staples, Sony Pictures Entertainment, Technicolor, Kia Motors, Mirage Resorts, Electronic Arts, Mattel, Charter Communications, DirecTV, Countrywide Home Loans, Disney and Warner Bros.

Earlier in his career, Mr. Diana also served on the founding team for National Geographic Interactive, where he managed sales, marketing and distribution. He also held marketing and sales positions at Sony Pictures Entertainment.

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Per Pettersen - Chief Technology Officer

As CTO, Mr. Pettersen utilizes his extensive e-business experience in software and product development and technology operations to head LeadPoint's technology development and operations. In addition to LeadPoint, Mr. Pettersen has founded and currently serves as CEO for Estalea, an innovative entrepreneurial company that focuses on creating a network of new Internet businesses.

Prior to Estalea, Mr. Pettersen served as senior vice president and chief technology officer of Commission Junction. Pettersen provided strategic technology leadership and oversaw engineering, quality assurance and technology operations. As part of a corporate turn-around, Mr. Pettersen implemented substantial cost containment initiatives that had significant impact on the company's bottom line and provided a quick turn-around to a profitable company and subsequent sale to ValueClick. Mr. Pettersen also retained the position of vice president of technology at ValueClick (NASDAQ:VCLK), which provides a wide range of products and services that enables agencies, advertisers and publishers to cost-effectively reach, recruit and retain online customers.

Mr. Pettersen also founded and served as CEO for Active Internet Marketing.

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Jeffrey Spain - Chief Financial Officer

Jeffrey Spain began serving as LeadPoint’s CFO since its founding in 2004 and brings 20 years of CFO, Internet and investment banking experience to LeadPoint.  As Chief Financial Officer of LeadPoint, Mr. Spain is directly responsible for all financial operations of LeadPoint, including accounting systems setup, general ledger management, budgeting, financial planning, cash flow management, fundraising support and strategic planning.  Mr. Spain is also responsible for legal, human relations, business intelligence, IT, operations, and customer integration/support departments of LeadPoint.

Prior to joining LeadPoint, Mr. Spain served as Chief Financial Officer of Digital Entertainment Solutions (“DES”) where he oversaw financial reporting, budgeting, strategic planning and fund-raising activities for the company, as well as  managing other business affairs.  Prior to DES, Mr. Spain co-founded and served as chief financial officer and chief operating officer of Los Angeles-based eNutrition, Inc., a B-to-C e-commerce company.  eNutrition raised more than $30 million in venture capital under Jeff’s direction from firms such as Brentwood Venture Capital, Idealab Capital Partners and Entertainment Media Ventures. Mr. Spain led the successful merger of eNutrition with a traditional storefront retailer.

Before founding eNutrition, Mr. Spain spent eight years as an investment banker at Credit Suisse First Boston, most recently as a vice president and the chief operating officer for the firm’s Los Angeles office.  During his tenure, he was directly responsible for initiating and managing client relationships.  He also played significant roles in successfully executing over $11 billion in public/private financings and strategic transactions, including mergers & acquisitions, for the firm.  As COO of the Los Angeles office, Mr. Spain oversaw most of the administrative functions, including business planning, recruiting and personnel management. 

Mr. Spain received his Masters of Business Administration from the Anderson Graduate School of Management at UCLA and earned his Bachelor’s degree in finance from Southern Methodist University in Dallas, Texas.

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Donny Hall - Vice President of Operations

Donny Hall utilizes his skills in corporate development, product expansion and metric management in his role as Vice President, Operations for LeadPoint. He is responsible for daily operations at Leadpoint, Product Management and Reporting and Analysis.

Mr. Hall most recently served as Director of Corporate Development for Home Loan Center, Inc. (HLC), which was acquired by LendingTree, LLC, a subsidiary of IAC/InteractiveCorp. At HLC, Mr. Hall was responsible for developing complimentary product lines to the core mortgage offering including real estate and insurance services.

Previously, Mr. Hall spent more than three years at LowerMyBills.com (LMB), contributing to the success and growth of one of the Internet's premier direct marketing and lead generation marketplaces.

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Steve Okun - Vice President of Sales

As Vice President of Sales, Mr. Okun brings over 18 years experience building sales and marketing organizations to the company. He is responsible for heading LeadPoint's US sales team's lead buyer acquisition efforts.

Prior to LeadPoint, Mr. Okun most recently served as Senior Vice President, Online Media, at Network Dynamics, an Internet security solutions company. Mr. Okun also held the position of Vice President of Global Sales at Commission Junction, where he was responsible for leading the growth of the company's U.S. and International sales and account management teams.

Earlier in his career, Mr. Okun served in senior management roles at several Internet-related companies including Success Learning Systems, a Web-based training and educational products company that he founded and led as President.

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