Providing Lead Feedback – A Sign of a Maturing Industry
Transparency is a word that is getting a great deal of attention these days, not only within lead gen but within the business world in general. It was a lack of transparency into the riskiness [...]
Lead Generation vs. One’s Own Advertising Efforts, Part 2
Simply put, a lead is a prospective consumer who is interested in your service and has responded to a direct marketing advertisement. There are a couple of formats in which a lead may be [...]
Lead Generation vs. One’s Own Advertising Efforts, Part 1
As defined by the American Marketing Association, marketing is a set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, [...]
Increasing loan conversion rates when facing interest rate headwinds.
We came across an article that is extremely relevant to loan officers in today’s tightening refinance market. As interest rates begin to rise, the number of people looking to refinance is [...]
Filling the Funnel
How your Bottom Line Depends on Filling the Top of your Sales Funnel Many businesses use a simple funnel to symbolize the flow of turning potential customers into final sales. Whether you’re [...]
