Transparency is a word that is getting a great deal of attention these days, not only within lead gen but within the business world in general. It was a lack of transparency into the riskiness [...]
Simply put, a lead is a prospective consumer who is interested in your service and has responded to a direct marketing advertisement. There are a couple of formats in which a lead may be [...]
As defined by the American Marketing Association, marketing is a set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, [...]
We came across an article that is extremely relevant to loan officers in today’s tightening refinance market. As interest rates begin to rise, the number of people looking to refinance is [...]
