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Author Archive for: "daryl.brown"
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Advantages of Diversifying Lead Providers
By Daryl Brown
In Lead Generation
Posted December 19, 2018

Advantages of Diversifying Lead Providers

Supply chain managers understand that multiple sourcing is necessary to maintain a steady supply of raw materials. In your mortgage business, leads are the raw materials that your staff turns [...]

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Retaining Top Talent for Branch Managers
By Daryl Brown
In Marketing
Posted December 5, 2018

Retaining Top Talent for Branch Managers

America’s unemployment rate is as low as it’s been in over 17 years. Employers are scrambling to find qualified and talented workers in many industries, including mortgage businesses. [...]

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Increasing Efficiency and Effectiveness of Following Up
By Daryl Brown
In Marketing
Posted November 21, 2018

Increasing Efficiency and Effectiveness of Following Up

Ready, fire, aim. Spin the big wheel. Throw a dart. Does your mortgage lead follow-up strategy fall into one of these categories? Random methods produce random results. To make the most of your [...]

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Lead Generation: It’s the People Behind the Leads
By Daryl Brown
In Lead Generation
Posted October 18, 2018

Lead Generation: It’s the People Behind the Leads

What do you get with the mortgage leads you purchase? Do you use a “turn and burn” operation that simply supplies leads without any context or advice? If so, is that really all you [...]

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The Concept of Sample Size
By Daryl Brown
In Education
Posted September 27, 2018

The Concept of Sample Size

Wouldn’t it be nice if your mortgage business had a 100% conversion rate on your mortgage leads? While you’re in Fantasyland, why not assume that all conversions to sales take place [...]

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Mortgage Marketing to Seniors
By Daryl Brown
In Marketing
Posted September 6, 2018

Mortgage Marketing to Seniors

Mortgage businesses have been focused on millennials in recent years, and with good reason. After graduating during a recession and a tight job market, many millennials have gained solid economic [...]

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Digital Marketing Strategy – Your Key to Success
By Daryl Brown
In Marketing
Posted August 23, 2018

Digital Marketing Strategy – Your Key to Success

Your mortgage loan business, like any enterprise, must keep up with the times. Traditional advertising and word of mouth are still important tools, but without a suitable online presence, [...]

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3 Takeaways from Online Borrowing Satisfaction Survey
By Daryl Brown
In News
Posted August 9, 2018

3 Takeaways from Online Borrowing Satisfaction Survey

Think of any popular product or service, and it’s likely that J.D. Power has a survey to gauge satisfaction with it. If you are in the mortgage business, you may be interested in the most [...]

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Get your Business to Grow As Interest Rates Climb
By Daryl Brown
In Marketing
Posted July 26, 2018

Get your Business to Grow As Interest Rates Climb

It couldn’t last forever. After years of historically low interest rates, the Federal Reserve has embarked on a campaign to raise benchmark interest rates to more typical levels. Rates on a [...]

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3 Predictions for the Summer Housing Market
By Daryl Brown
In News
Posted July 13, 2018

3 Predictions for the Summer Housing Market

Accurate predictions are difficult under any conditions – and given today’s turbulent times, they pose an even greater challenge. We’re willing to take on that challenge and provide [...]

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