Advantages of Diversifying Lead Providers
Supply chain managers understand that multiple sourcing is necessary to maintain a steady supply of raw materials. In your mortgage business, leads are the raw materials that your staff turns [...]
Increasing Efficiency and Effectiveness of Following Up
Ready, fire, aim. Spin the big wheel. Throw a dart. Does your mortgage lead follow-up strategy fall into one of these categories? Random methods produce random results. To make the most of your [...]
Lead Generation: It’s the People Behind the Leads
What do you get with the mortgage leads you purchase? Do you use a “turn and burn” operation that simply supplies leads without any context or advice? If so, is that really all you [...]
The Concept of Sample Size
Wouldn’t it be nice if your mortgage business had a 100% conversion rate on your mortgage leads? While you’re in Fantasyland, why not assume that all conversions to sales take place [...]
